Partner Options

SafariBookings is the largest online marketplace for African safari tours. Fully registered safari companies can join SafariBookings and promote their company and tours to 3 million potential clients per year.

A SafariBookings account and the use of our review services are free. Advertising your company and tours requires a payment per quote request. More information about paying per quote request.

Who can apply for a SafariBookings account?

We only accept companies that:

  • Are fully registered and have the required licenses to operate a tourism business according to the laws of the country (or countries) where they are incorporated.
  • Offer tours to one (or multiple) of the following safari countries: Botswana, Ethiopia, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Reunion, Rwanda, Seychelles, South Africa, Swaziland, Tanzania, Uganda, Zambia and/or Zimbabwe.
  • Are specialized in Africa. It's OK if you also offer tours to one or two other 'non-Western' continents (such as Asia or South America), but we don't accept operators/agents that can arrange tours to anywhere in the world, unless:
    • You are located in one of the 18 safari countries mentioned above.
    • You have a specialized Africa department that has multiple employees who deal with Africa only.
  • Can offer tours to clients from all countries. We don't accept tour operators who can only offer tours to clients from a specific country or selection of countries.


You can apply for a free account by emailing us the information below:

  • First and last name company owner
  • A digital scan of owner's ID (Identity Document)
  • Mobile / cell phone number from owner (needed for verification)

  • Official company name
  • Company's website address (website must be in English or, at least, have an English section)
  • Company's postal address (for most African countries this is a P.O. Box address)
  • Company's office address
  • General corporate email address (usually
  • An alternative email address (e.g. Gmail, Yahoo, Hotmail etc)
  • A digital scan or photo (JPEG or PDF) of the business registration papers
  • A digital scan or photo (JPEG or PDF) of the tour operator licence
  • A digital scan or photo (JPEG or PDF) of the tax authority registration papers

Please email this info to

Once we've received and checked all the requested info, we will contact you to inform you about the next steps of the application procedure.