Trusted Safari Companies
- Why you can rely on us
- 2,900+ Tour Operators
- 18,000+ Safari Tours
- 160,000+ Reviews
SafariBookings exclusively partners with licensed and reliable safari companies. Before being listed, each company undergoes a comprehensive onboarding process.
How We Onboard New Tour Operators
In 2025, over 312 new companies applied to join SafariBookings — 187 (60%) joined the platform
after going through our onboarding process.
Platform
Approved for onboarding
Licence Approved
Business Papers Approved
ID Approved
Active on SafariBookings
Process of Our Onboarding System
-
1 Basic background
check -
2 Valid Operator Licence and documentation
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3 ID
verification -
4 Account and company profile creation
What Do We Specifically Require?
We require the following up-to-date documentation from any company wishing to advertise its tours on SafariBookings.
Official Requirements
We must have a record of the most recent version of these documents from all tour operators active on SafariBookings.
A valid safari operator license
Business and tax registration documentation
Document outlining all beneficial owners of the company
ID Verification of all beneficial owners
Agreement to editorial guidelines and our partnership agreement
Official Requirements
We must have a record of a valid version of these documents from all tour operators active on SafariBookings.
- A valid safari operator license*
- Document outlining all beneficial owners of the company
- ID Verification of all beneficial owners
- Business and tax registration documentation
- Agreement to editorial guidelines and our partnership agreement
*South Africa, Mauritius, Réunion, Mozambique, and Seychelles do not have a tour operator license, so they are exempt from this requirement. Please email us at support@safaribookings.com for a detailed list regarding the specific documentation we require from tour operators.
Our Commitment Doesn't End There
We periodically ask for up-to-date documentation from tour operators. Any tour operator association memberships are also checked, and we require tour operators to update their tour packages at least once every six months.
Documentation is up to date and valid
Memberships in industry associations are accurate
Offered tour packages are actual and relevant
ID Verification of all beneficial owners
We take both local law and our own partnership agreement very seriously, and we have a zero-tolerance stance on fraud.
Tour operators can be removed for:
Uphold our partnership agreement.
Operate legally and transparently.
Resolve issues with integrity. We mediate disputes and support fair outcomes for operators and clients alike.
More Than 2,900 Safari Tour Operators, Travel Agencies and Tourism Companies
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FAQ – Trusted Safari Companies
What documents do we require from tour operators?
For any company to advertise their tours on SafariBookings, we require the following:
- A Business Registration document
- A Tax Clearance Certificate
- An Ultimate Beneficial Owner (UBO) document showing the company’s main beneficial owners. We verify all main shareholders’ identities before approval through our partner CheckIn. Identities are checked for validity as well as against sanction and anti-money laundering lists
- A valid tour operator license for all safari countries, where applicable
Who can apply for a SafariBookings account?
Any company that offers tours to the specific countries that we platform, has all the required licenses and documents for their particular country, and accepts clients from all over the world, is allowed to apply for a SafariBookings account. You can read more about the requirements before applying to be a tour operator.
Does every tour operator on SafariBookings have a valid tour operator license?
For all countries that allow a company to obtain a tour operator license, we require tour operators to possess one before advertising on SafariBookings. We check every tour operator to make sure they have a valid tour operator license in their country of establishment. In addition to this, tour operators may also possess additional licenses (such as a mountain climbing license) or be part of tourism associations, but these are not mandatory. Be sure to ask the tour operator directly if you have any questions.
Can one person own multiple SafariBookings accounts?
No, we generally do not allow any individual to be a shareholder of multiple companies on SafariBookings. The only exception is if these companies address completely different regions and markets. This policy ensures fair competition among tour operators, prevents manipulation of reviews and rankings, and keeps our directory free of duplicate listings.
Are tour operators ever removed from SafariBookings?
Tour operators must, at all times, adhere to our partnership agreement and editorial guidelines. Failure to comply can result in the temporary or permanent suspension of their account.
However, aside from rare circumstances, we do not remove company listings entirely. Transparency is of utmost importance to us, and even though a company may no longer be advertising on our platform, we can and often do still show its profile, with any relevant warnings and reviews also highlighted to help inform potential future clients.
I expected to find a tour or company, but it is no longer showing on SafariBookings. What happened?
Tour operators and their tours are only advertised as long as they have a positive advertising balance on SafariBookings. A tour operator’s tours may therefore (temporarily) be invisible in between advertising periods.
How is ranking affected by payment? Can you pay to be shown first on SafariBookings?
SafariBookings employs a complex algorithm to show the most relevant results for any given user search. While payment does partially influence ranking, it is not the only variable. Our website heavily weighs other factors such as reviews, expected performance and tour availability. Additionally, to ensure a diverse selection, only one tour per operator is shown on any search results page. Read more about our ranking system.
Discover Our Other Commitments
Read about the other things we do to ensure a smooth experience and help you book your ideal safari:
Ensuring Quality Content
We actively manage and maintain the quality of all content on SafariBookings. This includes tours submitted by tour operators and checked by us, as well as a wealth of destination information about the safari countries and reviews written by our safari experts.
Learn More ›
Genuine Reviews from Real Travelers
We believe authentic reviews are essential for helping travelers choose their ideal safari. That is why we place great importance on ensuring every approved review is genuine. As a result, our moderation process is very rigorous.
Learn More ›
Great safaris are built on trust. When you’re on safari, you should only have one job: enjoy every single moment Africa offers you. Your operator handles the rest. That’s why we’re dedicated to building the most open and transparent safari marketplace out there, working every day to make sure every traveler finds an operator who is truly the right fit for them.
