Company Profile

South Africa has a lot to offer, covering such a vast area. It is home to a huge variety of landscapes: the wilderness of the bush, where the Big 5 can be seen on safari, to the Cape Winelands, world renowned for making some of the best new world wines, to the metropolis of the city of Cape Town, home to the iconic Table Mountain.

We know when tackling an adventure such as this, whether to see the African wildlife on the plains or relax on the white sand beaches of Camps Bay, it can be a daunting prospect. BACK IN TOWN is here to welcome you, to aid you on a personalised level by organising everything and anything you are interested in doing, but most of all making sure that you have the best experience possible in South Africa.

BACK IN TOWN was founded in 2014 by Sarah Michell after returning to her home city of Cape Town after spending 4 years of travelling and working around the world on private super yachts. Her partner Lewis Smith joined her as a Director in 2015 as the company began to expand. Between them, Sarah and Lewis have 16 years experience in the luxury hospitality industry. They hold extremely high standards and understand that only the very best will do for discerning travellers wanting to experience luxury and excellent hospitality.

Whether you want to spot the Big Five on a game Safari. Explore the Garden Route and get lost in the wilderness or ride the cableway to the summit of Cape Town's iconic Table Mountain, we can organise anything you desire (as long as it's legal). 
With a vast array of Luxury Hotels and Private Luxury Villas on offer throughout South Africa, we have carefully curated our portfolio to ensure that only the best standards, service and hospitality are experienced. 

Not only do we offer Accommodation, but we’ll also help with every aspect of your trip, a personal, private concierge just for you. Someone on the ground to fulfil your every need, airport transfers, bookings at the best restaurants, organising day tours and trips, the possibilities are endless. 

To top it all of off, when you book your accommodation, at the best possible rate, through us, our concierge service is complimentary. What more could you ask for?

Disclaimer

  • All corporate and/or tour info is provided by Back in Town, not SafariBookings
  • The tours offered by Back in Town are subject to their terms & conditions