Reviews

Average User Rating
4.3/5

Rating Breakdown
  • 5 star 221
  • 4 star 14
  • 3 star 1
  • 2 star 3
  • 1 star 31

Sort By: Date Most Helpful 1-10 of 14 Reviews
Sarah   –  
Canada CA
Visited: August 2017 Reviewed: Sep 11, 2017

Email Sarah  |  20-35 years of age  |  Experience level: 2-5 safaris

Great guide, unorganized office
4/5

We had no problem booking and paying for the safari (4 days). There was a lot of lack of communication with when the guide was getting us but once we came (which was earlier then we were told) he was amazing! His name is Dixon, he was knowledgeable, fun, always on time and knew the ins and out of where to be!
The issue arised when we were waiting at a park gate and we were told they sent Dixon the wrong invoice number and it could be a couple hour wait until they sent him the right one (this apparently happens a lot with different companies). We payed with our own Visa and were told they would reimburse us when we got back into Arusha. Once back in Arusha it was a horrible experience trying to get our money back as they were out office. Needless to say, we got our money back but definitely had issues with communication with the office. Our guide MADE our safari!

Elvira Weidinger   –  
Austria AT
Visited: February 2017 Reviewed: Mar 1, 2017

Email Elvira Weidinger  |  35-50 years of age  |  Experience level: first safari

7 great days with our guide Charles in North Tanzania!
4/5

Be booked a 6 night/7 days safari (Tarangire, Lake Manyara, Serengeti, Ngorogoro Lake Eyasi visiting Hadza Tribe) with ISIA. We choose them from Arusha based companies because of their quick and detailed communications upfront and their offer was good.

We loved our trip and Charles was a great guide. He knows a lot, sees a lot, clearly loves nature and wildlife and is a cheerful heartily guy and a very good driver. We felt very well and save the whole time with him. The safari travel plan was a very good choice for us and ISIA did a good job in organization, everything worked quite well. We were happy with the camps we chose from a list of options we got from ISIA, especially loved Kati Kati and Maramboi.
We couldn't do our booked walking tour due to weather conditions. So I asked ISIA to refunded the amount and they did after our return home promptly.
So overall we had a great experience and really loved it!

But we have to confirm what several other guests already reported here and on tripadvisor:
Our car was quite run down. In fact all the others we saw on our trip looked newer. Our guide managed problems with the car very well so we barely lost time while he had to fix things (except day one when we had to wait for almost 2 hours for a new car at the supermarket before even leaving Arusha). We are aware that car break downs are quite usual with this road conditions and its somehow even part of the adventure but we would really appreciate if ISIA get new ones to allow the guides to focus 100% on other things and give the guest a bit more comfort. Headrests and working safety belts should be mandatory.

Paolo   –  
Italy IT
Visited: January 2017 Reviewed: Feb 10, 2017

Email Paolo  |  50-65 years of age  |  Experience level: 2-5 safaris

Amazing and safe
4/5

A reliable company, good car, kind and prepared guide. We went for a private two people and the mid luxury suggested accomodations; all were well managed, clean and breath taking.
Roads and burocracy in Tanzania don't work well, expect to a not so welcoming experience by governor officiers, but fortunately this Company will take care of everything for you.

Suri   –  
United States US
Visited: July 2016 Reviewed: Jul 29, 2016

Email Suri  |  35-50 years of age  |  Experience level: first safari

10 day safari June 27 thru July 9 2016
4/5

We had a wonderful Safari trip arranged via It Started in Africa. Our total trip was for 12 days (9 days of Safari + 3 days in Zanzibar) between June 27th to July 9th, 2016. The Safari included visits to Tarangiri National Park (2 nights in Tarangiri Safari Lodge), Lake Manyara National Park, (hunting) activities with Hadzabe tribe and Toga tribe (1 night in Kisima Ngeda at Lake Eyasi), Ngorongoro Crater (2 nights in Pakulala tented camp), flight to Central Serengeti (1 night in Chaka’s Kyota camp) with a day and half of game drives in Central Serengeti, drive to Northern Serengeti (2 nights in Chaka tented camps), and finally flight from Kotangade (N. Serengeti) to Zanzibar for 3 nights in Pongwe beach hotel).

Overall It Started in Africa had made excellent arrangements for us. As we were planning for the trip – It started in Africa customer happiness team was very responsive and patient answering the myriad of questions I posed – with good suggestions to customize the tour as I wanted. Impressed with their responsiveness to email – I got an email reply within a matter of hours no matter what time I sent them the question. Pricing / payment options and polices were clearly explained and there were no surprises. They provided us with our own safari vehicle with driver/guide (not shared), all the regional air travel were smooth (booked via Coastal Air), and we did not experience any unexpected expenses throughout the trip. Would definitely recommend It Started in Africa without reservations. See below for more details and ask all the questions so you are fully aware of what to expect.

Our driver/guide Erasto was absolutely fantastic – we would highly recommend him to anyone arranging tours with It started in Africa. He was very courteous, all ways on time, efficient as well as proficient in finding all the different animals we wanted to see and fluent in English. He did an excellent job of guiding us and seeking the right locations. E.g., when we wanted to see more lions – he took us deep into their habitats even though it was a longer drive – we were lucky enough to see a pride of male lions and the highlight was a lioness with 2 cubs (that were barely 2 weeks old). We saw all of the big 5 – Elephants, lions, leopards, wild buffaloes and even the very elusive black Rhino (this one alone was from afar – but we still could see it via the scope) and much more (zebras, wildebeests, warthogs, leopard, cheetah (with a cub and eating a kill), giraffes, hippos, Impala, gazelles, dik diks, mongoose, vultures, eagles, ostriches, jackals, hyenas, flamingos – the list is almost endless. Erasto covered the drive from Central to Northern Serengeti in about 5½ hours while still highlighting all the animals along the way (most other tourists mentioned it took them a whole day 8 to 10 hours to cover the same.) At the final stop Erasto was patient in tracking down the right crossing point for the Wildebeest crossing/migration across the Mara river as the final highlight of our Safari. Erasto appeared to be well connected within the driver/guide community across all safari companies and was able to glean a lot of information on animal locations via the radio, his cell phone and in talking to other drivers/guides. He also helped out several times when other safari vehicles were stuck on the roads (without creating any undue burden on us). Ask for Erasto if you are booking a trip with It Started in Africa.

We had excellent service at all the lodging options we used. Tarangiri Safari lodge was the largest camp (35+ tents) we used – the rest were all much smaller in size (10+ tents). The service at all the camps was exceptional (yes – we chose mostly the higher end of the luxury offerings). The tents were very well appointed and service staff were willing to cater to every request. Instructions were clear. We are all vegetarians and the chefs in every camp customized the menu to meet our needs – the food was delicious. We would recommend all of the camps without any reservations – without exception every camp went above and beyond to cater to our needs and requests (even doing laundry when the service was not generally offered). We were celebrating a couple of birthdays and our wedding anniversary thought the course of the trip (I had mentioned this in my preferences form to It Started in Africa which they had communicated to all of the camps) and the camp chef and staff at each camp surprised us with a celebration (including a cake, camp staff singing and dancing.)

Zanzibar and the Pongwe beach resort – the beach was definitely nice and interesting how much the water recedes during low tide (almost a mile exposing the sand bar that you can walk out on). We only had breakfast included in the package with Pongwe beach resort – so had to pay for lunch and dinners (and they were pretty expensive – so plan for it). We did not do any local activities in Zanzibar – most activities were a good distance away at other locations that were at least 1 to 2 hour drive – so choose your location wisely if you want to do any activities. We just stayed put and chilled at the beach. Had we planned better – I would have either picked a different location closer to some of the activities or would have skipped (or at least reduced the duration) of our stay in Zanzibar.

Specific things we wished we knew / planned better:
1. While the safari vehicle we had (an older 1990’s land cruiser) was mechanically sound (never broke down or got stuck) – it was still old and rickety. It did not have power windows and even the manual windows and doors were very difficult to operate. Given the dusty road conditions (exacerbated every time you pass a vehicle in either direction) – a good working set of windows that can be easily raised and lowered and doors that can be opened from both the inside and outside would have made the overall experience much more pleasant and easier to manage. It was definitely a difficult chore for us to operate the doors and windows on the vehicle we had. Not sure if we just got unlucky with the vehicle assignment – but most other vehicle we saw during the tour seemed to be in much better working order. I wish It Started in Africa had arranged for a better vehicle for us.
2. The transfer from Ngorongoro to Central Serengeti – we had specifically arranged to fly this sector (35 minute flight) as this was supposed to be the worst sector for road transfer. When we were planning the trip we had assumed that we would have a different car/driver/guide meet us at Central Serengeti for the Serengeti portion of the safari. We only found out after we started the Safari that our car/driver/guide would be the same for the entire safari and that he would drop us at the Lake Manyara airport for the flight and drive by himself (for about 5 hours) and meet us again at Serengeti airport. Unfortunately this meant we had to drive from the crater rim at 6 AM (in a complete fog where we could barely see 15 feet in front of you – needless to say a very scary drive) and a long wait in the Central Serengeti airport while our car/driver/guide covered the distance by road. Even though It Stared I Africa tried to arrange a different car to transfer us from Ngorongoro to the Lake Manyara airport – due to park fees and such – our regular car/driver/guide had to drive us down from the crater to park exit and had to drive back the same route again to get to Central Serengeti. Had we known this we would have definitely planned this portion differently – we would have exited the crater the previous night and stayed at a lodge in Lake Manyara near the airport instaed of a 2nd night at Pakulala tented camp – this could have given our car/driver/guide the extra time needed to get to Central Serengeti on time to pick us up at the airport while we could have had a leisurely morning at Lake Manyara (providing us some much needed rest and avoid the scary early morning drive down the crater) before catching the flight – and most likely would not have increased our overall cost. Wish we had known/planned this transfer better or gotten better advise/clarity from It Stared in Africa
3. Drive from Central to Northern Serengeti – more on this below – but this is another sector worth considering a flight – but not sure how you manage the car/driver/guide situation if you are using the same car/driver/guide for the entire trip. I was told this is where the “game package” option of flying and using different cars/drivers/guides may come in handy – but at a potentially higher overall cost.
4. Having said the above – we were very happy we had the same driver/guide Erasto for the entire trip.

A few general things to note:
1. There are almost no paved roads – all of the game drives inside the parks and most of the transfer drives were on rutty, unpaved, rocky and very bumpy roads. So drives are usually slow, long and bumpy requiring a lot of patience. Erasto did a fantastic job for us navigating the very difficult terrain.
2. Animals roam freely – so requires a lot of effort to track and spot them. Some are fairly common (zebras, wildebeests, gazelles, impalas), some are easy to find (elephants, giraffes) – we saw lots of them, but others are hard to track and find (specifically leopards, cheetahs, rhinos). Requires a lot of driving and patience. We had a 16 and 12 year old and there were times when their patience was tested
3. The roughly 1½ hour drive each way to Lake Eyasi/Kisima Ngeda (once you get off the main highway) is horrible – very dusty and bumpy (really no road or path that we could discern) – but is the only way to get in and out and get to the region where you can see the bushman (Hadzabe tribe). While the interaction and hunting expedition with the Hadzabe tribe was interesting – in hind sight not sure if the horrible drive required was worth the experience. But if you are interested in experiencing what you see In the movie “Gods must be Crazy” – then you will want to include this in your trip. The tented camp in Lake Eyasi though is a class apart – this is where we were first surprised by the staff with a cake and celebration – so unforgettable experience for us.
4. The drive from Central Serengeti to Northern Serengeti is long and arduous – again over very bumpy non paved terrain. While our driver covered this in 5½ hours – 8 to 10 hours seems to be the norm – so unless you want to specifically experience the drive (to follow the migration) – would highly recommend taking a flight.

Joe   –  
United States US
Visited: July 2018 Reviewed: Oct 7, 2018

Email Joe  |  20-35 years of age  |  Experience level: first safari

Easy to work with. Responsive to e-mails
4/5

Communication was easy. Service was good. We climbed Kili with them and had a great tour guide and team. They then helped coordinate our transfer for a safari in the Serengeti which was good. Guide was okay. Vehicle was a bit old but it was only my wife and I which was a great treat.

I'd recommend them and would travel with them again.

José & Adriana   –  
Portugal PT
Visited: July 2014 Reviewed: Oct 11, 2014

Email José & Adriana  |  35-50 years of age  |  Experience level: first safari

First safari, wounderful experience and the wish to return to Tanzania some day.
4/5

It was very easy to communicate with this operator when planning our safari, Mr João Oliveira allways answered our e-mails very promptly and was very helpfull advising us about the safari tour that better met our requirements. We´ve choosen the 4 day safari "endless plains".
Our guide Dickson was very professional, shown a good knowledge about birds and managed that it was possible to see the big five althogh the rhinos were too far, but as they are very rare we can´t ask for better. We visited Tarangire, Serengueti and Ngorongoro and we loved the 2 camps and lodge where we satyed overnight, Ngorongoro Crater Lodge by its landscape view over the crater, Maramboi tented camp because our stay was like a dream, and Robanda by its simplicity and the kindness of the staff.

Artur Cabral   –  
Portugal PT
Visited: October 2012 Reviewed: Oct 7, 2014

20-35 years of age  |  Experience level: over 5 safaris

amazing service provider for travel photography
4/5

20 days traveling through Tanzania with "it started in Africa" ​​allowed me to photograph people, landscapes and wildlife in fantastic environments and with low budget I had.

I recommend this operator to all who seek to know the tanzania, with an optimal price / quality ratio.
I liked very much, and repeat all over again.

Rajib Sarma   –  
India IN
Visited: July 2014 Reviewed: Aug 19, 2014

Email Rajib Sarma  |  35-50 years of age  |  Experience level: 2-5 safaris

Wonderful experience. Value for money.
4/5

Dear Jaoa,

It was a wonderful experience we had at Tanzania, thanks to you & your wonderful team. We had a great time during the safaries we took. Of course food was a little bit of a problem as we don't take beef & pork. The overall experience was quite good. The driver / guide was very accomodating. We were with three kids, but still the driver had adhered to a flexible timetable which was really appreciated. The stay was quite ok, considering the remotness of the region. The vehicle provided was quite good, except a small hitch one day. Thank you very much for a nice and wonderful family vacation. We will definately recommend you to anyone who wants to go for Tanzanian Safari. I will send a few other snaps.

Rajib Sarma

Matilde   –  
Malawi MW
Visited: April 2014 Reviewed: May 11, 2014

20-35 years of age  |  Experience level: over 5 safaris

2 days safari in Tanzania
4/5

It Started in Africa made me spend a beautiful safari in Tanzania. They just have been honest, flexible and professional, three features that made my time with them unforgettable. They are really dedicating to the customer and for me it has been impressive the starting communication by mail where everything has been with full transparency and open to my desires. They really know how to treat travelers.

Mathew   –  
South Korea KR
Visited: August 2020 Reviewed: Jan 18, 2021

Email Mathew  |  20-35 years of age  |  Experience level: 2-5 safaris

Great Choice for Tanzania Safari!
4/5


My friends and I wanted to travel with Tanzanians owned Company on our safari and decided to book with It Started in Africa Tours after reading many great reviews about them and their involvement in the local communities there.

We had such a great safari, many thanks to our guide Isack who is an excellent guide with many years of experience; and Bernard in their office for arranging our trip for us.

I would highly recommend It Started in Africa to everyone contemplating a trip to Tanzania.

Average User Rating
4.3/5
Rating Breakdown
  • 5 star 221
  • 4 star 14
  • 3 star 1
  • 2 star 3
  • 1 star 31
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