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Average User Rating
4.9/5

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  • 5 star 487
  • 4 star 26
  • 3 star 1
  • 2 star 1
  • 1 star 1

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Keith   –  
United Arab Emirates AE
Visited: May 2026 Reviewed: May 31, 2026

Email Keith  |  35-50 years of age  |  Experience level: first safari

The review below is the personal opinion of Keith and not that of SafariBookings.
Did not execute, failed to remedy the situation
2/5

Serengeti African Tours markets itself as an ultra-luxury travel provider, which makes our experience all the more disappointing.

Despite paying a substantial premium, the reservation arrangements confirmed to our group just 1 day in advance, were not honored, resulting in significant inconvenience and the unnecessary separation of two couples traveling together. This created an avoidable and uncomfortable situation that should never have occurred.

What was most frustrating was that there was a simple solution available: provide the arrangements that had been promised and paid for. Instead, the issue was mishandled, no meaningful effort was made to resolve it, and the follow-up response consisted of little more than an unsatisfactory email explanation.

Our group entrusted Serengeti African Tours based on the expectation that the company would deliver the experience it sold. Unfortunately, it failed to uphold its commitments, and its response afterward demonstrated a disappointing lack of accountability and customer service.

Luxury travel is defined not only by the destinations and accommodations, but by flawless execution and responsive service when problems arise. In our case, Serengeti African Tours fell well short of the standards it claims to represent. Based on our experience, I would not recommend this company and will be sharing our experience with others considering booking through them.

A couple of highlights which kept it from 1 star:

Our Guide (Godfrey Maarifa) was very knowledgeable, engaging, and good to work with. If you can book directly with him, he's great.

The park overdelivers. I suspect that the guide had a significant impact on the animal viewing but we saw them all. Definitely recommend the trip, just not the tour operator based on the customer service and attention to details.

Average User Rating
4.9/5
Rating Breakdown
  • 5 star 487
  • 4 star 26
  • 3 star 1
  • 2 star 1
  • 1 star 1
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  • All corporate and/or tour info is provided by Go Serengeti African Tours, not SafariBookings