Serengeti Smile Team
Serengeti Smile
- Office In:
- Size:
- 50-100 employees (Founded in 2020)
- Member Of:
- Tanzania Tourist Board & AMREY Flying Doctors Insurance
- Tour Types:
- Custom budget & mid-range tours that can start every day
- Destinations:
- Price Range:
- $100 to $500 per person per day (USD, excl. int'l flights)
for a custom tour
Your request will be sent directly to the operator
If preferred, you can contact the operator directly
Reviews
DK
Email Helle | 35-50 years of age | Experience level: first safari
Excellent 6-day safari trip (The Great Migration Tour)
We had an absolutely amazing trip with John our driver and guide from Serengeti Smile. We saw so many different habitats and countless animals. John was always very patient with us taking pictures. Accommodations were all good and the food lovely throughout the trip. We can highly recommend Serengeti Smile!
Serengeti Smile is courteous, responsive, and affordable, providing an excellent and friendly guide
We (two couples) had a fantastic time with Serengeti Smile in our 7-day Tanzania safari (Tarangirie, Serengeti/Mara and Ngorongoro) and 5-day Zanzibar beachside holiday. We chose Serengeti Smile as a mid-range provider (even though they are a relatively new company) based initially on the TripAdvisor review score of 5, and then on how reassuring and responsive Frank (the company owner) was in our planning meetings in What’s App and Zoom. He helped us design a customised itinerary that fully covered our various interests, was friendly, courteous and professional right through the organisation process and then during the actual safari, right down to arranging a sunset sail on a dhow in Zanzibar with just a few hours’ notice on our last day.
Our guide Ayubu was also excellent – courteous, friendly, and professional, with excellent driving skills, incredible animal-spotting skills, and a great sense of humour. He clearly knew his way around the parks and had a great rapport with other guides and so was able to get information from them on where they were seeing animals. We must admit that it did take a day or so to gain confidence in his driving skills at what initially seemed to be high-ish speeds over some rough roads. However, after a couple of days we realised he knew what he was doing, as he clearly knew every inch of the many kilometres we travelled. Ayubu was very skilled at placing the vehicle in the best possible place for viewing and photographing animals when there was lots of competition from (sometimes) 10 or more other safari vehicle looking at a lion pride, for example.
Our safari vehicle was a few years old but was comfortable enough with just four of us. Six people and luggage would be a squeeze. Our lodges were also very good, without being 5-star, and the tent camps in Serengeti were impressive in providing roomy spaces with comfortable beds, functional bathrooms, electric lights and even in-tent Wi-Fi facilities, as well as a dining room & bar tent.
And the animals were fantastic – not just the ‘big-ticket’ items like the Big 5, and the wildebeest crossings of the Mara (we saw two!), but the myriad and often ridiculously colourful birds and lizards, the amazing diversity of antelopes and more. Plus, of course, some insight into the lives of the local people – the Maasai with their herds, and the locals in the towns and villages.
Asante Sana
Email Clive | 50-65 years of age | Experience level: 2-5 safaris
Made it all about us.
We had an incredible experience with Serengeti Smile.The price was very competitive and accommodations were very good. It's great to have had an excellent guide in Ayubu who was such a fantastic guide that made our trip unforgettable. He was very knowledgeable, real gent, humorous and professional, and his fluency in English was definitely a plus. The fact that Ayubu provided lunch, reference books for different animals including birds plus binoculars in the vehicle also shows that he really took every detail into consideration to insure that my 16yrs Son and I had the best experience possible.
The hotels were of a very good standard, and Frank whom organised our trip was friendly, very communicative, flexible and did his best to accommodate our needs throughout the whole process. We done 6days safari and 4 days in Zanzibar which was also a quality experience from the guided tours to swimming with the dolphins.
Overall, we had an amazing time with Serengeti Smile and Ayubu as our guide. It's clear that they really know how to provide their clients with an unforgettable experience.
Thank you Frank and Ayubu.
US
Email Angela | 50-65 years of age | Experience level: first safari
Serengeti Smile may this trip unforgettable.
Serengeti Smile is a very professional tour operator. From the minute I book the tour, the communication was excellent. Frank kept us informed at all times and help us to find the best accommodations for our family of 5.
We decided on a private tour since our family is large. Ayub was our driver/ guide. He was excellent!! Professional and knowledgeable. A very friendly traveling companion that makes sure we get informed at all times. His knowledge of the area and eagle-eyed spotting game made our experience unique. We cant' wait to return to Tanzania with Serengeti Smiles.
CN
Email Molly | 20-35 years of age | Experience level: first safari
Very nice Safari
Pius is very professional and dedicated. Especially, he could identify animals from a long distance. For us, the rhinoceros was just a dot, but he recognized it. The 7-day trip was wonderful. We saw all big five, and it was a particularly happy safari.
US
Email Kelly | 50-65 years of age | Experience level: first safari
Amazing!
Serengeti Smile gave us an amazing safari experience. Champion, our tour guide, was so knowledgeable about the terrain, animals, and roads (such as they are). The staff at all the accommodations were so friendly and welcoming. We definitely did not go hungry! Champion made the long hours in the vehicle pass quickly. Especially as we saw all of the Big 5 animals…simply awe inspiring. Would highly recommend both Serengeti Smile and Champion for an amazing safari experience!
Excellent in every aspect from beginning to end
Serengeti Smile provided us with an unforgettable experience on our safari adventure in Serengeti.
The organization and service provided by Serengeti Smile were impeccable. From planning to execution, everything went smoothly. The vehicle was comfortable and suitable for the terrain, and Champion ensured we were always safe and comfortable.
Our guide, Champion, was exceptional. His knowledge and passion for nature and wildlife were contagious. Champion took us to breathtaking locations, where we spotted a wide variety of animals, from lions and leopards to elephants and rhinos.
What we loved most was the personalized tour. Champion tailored the experience to our interests and preferences, taking us to off-the-beaten-path locations that other tours don't visit. His dedication and enthusiasm made our experience truly unique.
In short, if you're looking for an unforgettable safari experience in Serengeti, as me and my family were, we highly recommend Serengeti Smile and specially our guide Champion. You won't be disappointed!
BO
Email Gaby | 20-35 years of age | Experience level: first safari
Proactive and Servicial People!
Dream safari come true in Serengeti! Serengeti Smile provided us with high-quality service and our guide, Champion, was exceptional. His dedication and enthusiasm were contagious, and he ensured we saw all the animals we wanted to see. He went above and beyond to ensure we had the best experience possible. Highly recommended!
CO
Email Ana Laura | 20-35 years of age | Experience level: first safari
“Excellency” is the perfect word to describe this experience
"We've just returned from an exciting safari in Serengeti with Serengeti Smile and can't stop raving about our experience. Our guide, Champion, was fantastic. His passion for wildlife and expert knowledge allowed us to see a wide variety of animals. He went out of his way to show us everything we wanted to see and more. Thanks for an unforgettable experience!"
KR
Email cholong | 20-35 years of age | Experience level: first safari
From the first correspondence, impeccable service for an unforgettable adventure
I went on a 4-night, 5-day customized safari with Serengeti Smile in Tanzania in February 2025, and my communication with them was flawless, fast, and precise.
Even before the trip, Jonyo from Serengeti Smile provided me with all the information I needed. He was extremely kind and always responded quickly, even on weekends and holidays. Thanks to his support, every step leading up to the journey went smoothly.
Before starting our safari, we visited their office, where I was delighted to meet Jonyo in person after communicating with him via WhatsApp.
The itinerary was well-structured and organized, making the entire process seamless. Additionally, the guidelines provided by Serengeti Smile helped us prepare thoroughly for the trip.
Most notably, our guide, Fuse, was simply the best. He had extensive knowledge about African wildlife and ecosystems, and his ability to find fascinating locations and spot a wide variety of animals, including rare species, was truly remarkable. Everything was Hakuna Matata!
At the end of our journey, I wanted to express my gratitude, so I gifted him my sunglasses. I hope he is using them well and will continue to remember us.
For many Koreans, Africa is still an unfamiliar and distant travel destination. For those considering a safari tour, I highly recommend choosing Serengeti Smile. I want to tell everyone: don’t hesitate—just go! This will be the best adventure of your life. Cherishing my unforgettable memories, I wholeheartedly recommend Serengeti Smile!
