Average User Rating

Rating Breakdown
  • 5 star 49
  • 4 star 1
  • 3 star 0
  • 2 star 0
  • 1 star 0

Sort By: Date Most Helpful Rating 1-10 of 50 Reviews
Brian J   –  
Ireland IE
Visited: February 2023 Reviewed: Mar 27, 2023

Email Brian J  |  65+ years of age  |  Experience level: over 5 safaris

the tour operator Frank was very

my wife and I wanted to travel to Tanzania and explore part of the Serengeti. We planned this trip by researching the different options available to us on the internet. We came upon Serengeti Smile website and Frank the owner communicated with us directly. This company organised a private guide and driver in a well equipped 4 x 4 vehicle, accommodation in the Marera Valley Lodge and the Bougainvillea Safari Lodge. The guide Champion spoke fluent English and was very informative. There were very good reference books appertaining to animals and birds in the vehicle for us to read. A picnic lunch which was very good was also included in the game drives. The hotels that were chosen for us were of an excellent standard. We also requested that we do a coffee tour. This was an amazing experience. Overall, this company organised a high-end tour for us. We will contact Frank again to organise more safaris in the amazing country that Tanzania is.

Vygantas   –  
Lithuania LT
Visited: February 2023 Reviewed: Mar 14, 2023

Email Vygantas  |  35-50 years of age  |  Experience level: 2-5 safaris


We (three couples) had a private seven days safari. We visited Tarangire, Serengeti, Ngorongoro Crater, Lake Manyara - our trip was amazing!
We were extremely fortunate to see all big 5 as well as an extraordinary number of zebras, antelopes, giraffes and wildebeests.
Our driver, Ayoub Kileo, was a very experienced and professional guide with extensive knowledge of wildlife, exceptional driving skills and extraordinary ability to spot animals. He really made the trip care-free for us and we’re so glad to be guided by him.
We chose Serengeti Smile as Frank was very reactive and offered tailor made itinerary with competitive price. We recommend Serengeti Smile to everyone.

Thanks to Serengeti Smile for making our amazing safari!

Aydin   –  
Germany DE
Visited: February 2023 Reviewed: Mar 13, 2023

Email Aydin  |  35-50 years of age  |  Experience level: first safari


We had a wonderful safari with Serengeti Smile in Tanzania. We did 7 days trip to Tarangire, Southern Serengeti for Migration, Ngorongoro and Lake Manyara. The booking process with Frank was very easy and a lot of flexibility regarding all the wishes we had. Our guides Sadik and Godwin were supper amazing. They managed to get us in the right spot to see the animals and to take beautiful pics and made this experience unforgettable. We had such a great time with them. We would recommend Serengeti Smile to everyone.

Supreeth   –  
Germany DE
Visited: February 2023 Reviewed: Mar 10, 2023

Email Supreeth  |  20-35 years of age  |  Experience level: first safari

Best Safari Experience

Guide - Zakaria

Communication - Guide was very knowledgeable about lots of animals and birds and knew where to find big 5. He was quite easy and fun to talk to which made our Safari a wonderful experience
Service - Definitely a five star experience
Value for money - Totally recommend for the value proposition. The accomodations throughout our Safari and the quality of the vehicle was top class
Highly reliable

Utami   –  
Indonesia ID
Visited: February 2023 Reviewed: Mar 1, 2023

Email Utami  |  35-50 years of age  |  Experience level: first safari

Unforgettable Experience

We recently went on an incredible 8-day safari trip with Serengeti Smile, and it exceeded all of our expectations. From the moment we arrived, the team at Serengeti Smile and Frank were friendly, accommodating, and attentive to our needs.

Our driver and guide, John, was an absolute delight. Not only was he incredibly knowledgeable about the wildlife and landscape, but he went out of his way to make sure we were comfortable and enjoying ourselves. His passion for the Serengeti was infectious, and he went above and beyond to ensure that we saw everything we wanted to see and more.

The organization and planning that went into our trip were exceptional. Serengeti Smile truly thought of everything, from the delicious meals and comfortable accommodations to the well-timed game drives that allowed us to see the most wildlife possible.

One of the highlights of the trip was staying in a tented camp in the heart of the Serengeti. The camp was luxurious and well-appointed, with all of the amenities we could ask for. But what really made it special was the feeling of being surrounded by nature, with the sounds of the bush just outside our tent.

Overall, I can't recommend Serengeti Smile, Frank and John enough. They truly went above and beyond to make our safari experience unforgettable. If you're looking for a company that will provide exceptional service and a once-in-a-lifetime adventure, look no further than Serengeti Smile.

Dave   –  
Denmark DK
Visited: February 2023 Reviewed: Feb 28, 2023

Email Dave  |  35-50 years of age  |  Experience level: 2-5 safaris

Passionate new tour operator who delivers on promises!!

Let me breakdown the review in 4 sections for my 11 days trip in February’2023:

1. Pre-Trip

I had contacted atleast 15 different tour operator with my itinerary for quotes and negotiations. Out of all the responses I had selected Serengeti Smile as they were better in – proposal, responsiveness, flexibility in accommodating plans, price point(though not the cheapest quote) and finally comfort that I felt in dealing / speaking with Frank over video & audio calls. Also, the negotiations and prepayment procedures and acknowledgement of receipts where smooth and on time – hence providing much needed assurance and peace of mind.

2. First 6 days

The first six days (spent 3 each at Ndutu and Seronera) where fantastic and extremely high on energy. Both the guides who accompanied us were fantastic (Peter – extremely knowledgeable on Birds & Champion – great eyes for spotting animals). I am extremely happy that I had them as guide.

3. Next 5 days

For this part – I came back again to Ndutu. The energy of the guides for this part of the trip declined from the level they had set in the first 6 days. Ofcourse I have to mention here that I was doing game drive everyday from 06:30 in the morning till atleast 18:00 and could see that it is taking a physical toll on the guides. As result on few instances, it lead to spending of time on activities that I would have rather spent otherwise.

4. After-Trip

At the end of the trip a session was arranged to take our feedback about the experience – and this was done without the guides being present. I had mentioned the above points to Frank and have suggested some changes which he can incorporate to make the experience even better. Frank was very open to constructive feedback.

To conclude –

- Did Serengeti smile met my expectation – yes

- Waere the promises made during pre-trip fulfilled – yes – exceeded in some occasions

- Would I recommend Serengeti Smile – absolutely YES. It is a relatively new company and wish them best wishes

Thanks for a great experience!! Thanks - Frank, Champion & Peter!!!

Marieke   –  
Netherlands NL
Visited: January 2023 Reviewed: Feb 17, 2023

Email Marieke  |  35-50 years of age  |  Experience level: first safari

Great guide who made our tour!

We went for a 3 day safari tour to Ndutu and Ngorogoro (crater), so we didn't have much time.

Luckily we had a guide (Kisali) who really went all the way out to make sure we saw some beautiful wildlife. He was also brutally honest, in a good mood and a lot of fun!

Kayla & Jaspa   –  
United Kingdom UK
Visited: January 2023 Reviewed: Feb 13, 2023

Email Kayla & Jaspa  |  20-35 years of age  |  Experience level: first safari

Magical experience - great guides, good service and so many animals

My partner and I embarked on our first Safari together. Our expectations were matched by Serengeti smile as a result of their welcoming, informative and chilled service.

They picked us up at our hotel promptly at 8am the first morning, we were greeted with cold bottles of water in the car which I'm sure you can imagine, in the hot weather was very needed! They continued to provide snacks like peanuts and other little bits throughout the day.

As we progressed to the different areas, they provided facts and information about the land, animals and tribes which was good as it adds that educational layer.

The tour guides always seemed like they had our best interest at heart, getting the good spots to see the animals and pointing out little things that we may have missed, for example a Dung beetle pushing a pile of poop with his little friend on it (you can imagine, this is fairly hard to spot in the Serengeti while driving)

I think the experience was good value for money (it was the most cost effective in comparison to the rest of the options), ways in which this trip could be improved is by providing better quality and more thoughtful packed lunch and upgrading the accommodation provided (the first accommodation was a tented camp, which was a great experience but not particularly luxury) however the 2nd lodge was lovely, it had better food options and better facilities. I think my partner and I largely share this opinion due to being foodies and having quite high expectations, so given that I would say the accommodation and food were sufficient but just not up to our standards. I also think that organising the permits well ahead of time would reduce any wait times and delays which in turn would improve the overall experience and make it more seamless.

Nonetheless, we had the most amazing experience - we saw all of the animals except for the Leopard, it was truly magical and we would 100% recommend this to anyone!

Dominik   –  
Austria AT
Visited: January 2023 Reviewed: Feb 7, 2023

Email Dominik  |  20-35 years of age  |  Experience level: first safari


Great Driver, Pick up from Airport, Excellent Food, Beautiful Lodge, saw a lot of great animals. Would recommend.

Lina   –  
Belgium BE
Visited: January 2023 Reviewed: Feb 4, 2023

Email Lina  |  20-35 years of age  |  Experience level: first safari


My mom and I did the 4 days/3 nights private safari starting from Moshi during which we visited the Tarangire, Seregenti and Ngorongoro Crater, and our trip was a great success.
I chose this company because the manager was very reactive and offered a competitive price, and I made a good decision. During our trip, he was always available and did everything to accomodate our needs.
Our driver and guide Champion was very respectful, laid back and knowledgeable about Tanzania beautiful nature. Our lunchboxes were carefully prepared and delicious, and the pincnic spots inside and outside the parks were great and had all clean amenities. The car was comfortable and Champion's driving skills were on spot, even when the roads were rough. We saw the Big 5 and so many others animals, and beautiful landscapes !
The Serena lodges we stayed at were breathtaking, although we didn't have much time to enjoy our stay because we arrived late and departed early for the safari. Food was great, mostly buffets, and the view from the rooms and the swimming pools were amazing. The only bad experience is that when we arrived at 19:00 the Serena Serengeti full of dust, we didn't have hot water all evening and had to eat dinner with dirty clothes, which was not comfortable at all for a "luxury lodge". Our driver offered to call the next lodge to check in advance for hot water, which was very thoughtful.
Other than that, we had a near perfect experience, we wished had booked one or two more days, especially at Ngorongoro Crater and Seregenti.
Thank you Serengeti Smile for making our first safari so magical !

Average User Rating
Rating Breakdown
  • 5 star 49
  • 4 star 1
  • 3 star 0
  • 2 star 0
  • 1 star 0
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